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UNILEVER - TOMATINO
Objective:
Unilever’s approach to marketing their food products
was simple - tell buyers everything about their
products. An integral part of this story was
highlighting where all food comes from and showcase
the journey it takes takes from seed to plate. We were
commissioned to tell these food stories through film.
Approach:
We know real food is grown by people and its actually
the people who make real food special. We wanted to
ensure the the personality of both the grower and the
crops came through in authentic, emotive films which
really brought to life the quality and care that Unilever
products stand for.
A powerful and widely used film series that brought to
life the passion and energy that goes into making
Unilever products so special. Covering everything f
rom the regions, the farm and indeed the homes of the
growers themselves. These evocative films were
displayed on a dedicated website that allowed the
brand to educate and inform commercial procurement
teams and individual chefs on the best ingredients to
create amazing dishes.
Results:
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ACCA
Objective:
ACCA needed to find and bring to life real life business
stories from around the world - in order to appeal to a
mixed global demographic. The idea was to inspire
aspiring accountants no matter where they lived and
show them that through ACCA they could lead
productive, successful lives.
Approach:
We worked with international ACCA offices to select
candidates and then visited 6 countries over 6 weeks
to capture their stories. We wanted to create an
emotional, human story for each candidate while
producing something promotional for commercial
use.
We produced 6 individual films and one master
promotional film that were shared globally through the
ACCA media networks. The films received a lot of
industry attention and were considered as a powerful
promotional tool throughout the ACCA global network.
Results:
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RICOH - Change Series
Objective:
Help bring to life Ricoh’s sponsorship of Premiership
Rugby through a completing and intelligent business
orientated content plan. We needed to build
something that both rugby fans and business people
would love to watch and learn from.
Approach:
We worked with sports journalists, numerous
Premiership clubs and Premiership Rugby to find
parallels between the significant changes in
professional rugby and modern day office
environments over the last 20 years.
We created an international award winning mini series
‘The Rugby Change Series’. This content provided a
deep and fascinating insight into the modern game,
professionalism and how clubs now structure
themselves as a slick businesses to gain success.
Results:
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Grosvenor - My Place, My Take
Objective:
Help Grosvenor show the best parts of their estate
while introducing their brand personality through
their people.
Approach:
We proposed the idea of using staff to talk about their
favourite areas of the Estates on camera - but to apply
a high budget approach to the filming set up. We
decided to match the energy of the area with the
shooting technique and fused steadicam and Jib shots
into the personal deliveries. We coached staff on how
to present their narratives and ensured that they could
seamlessly deliver a professional piece of content.
We quickly turned around 6 initial My Place My Take
films using the great staff at Grosvenor. The films were
hugely popular on social media and and were
considered so successful that 6 more were
commissioned shortly after.
Results:
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South East Coast Ambulance Service
Call Operator Film
Objective:
Help educate and inspire new recruitment of call
centre staff for SECAMB while ensuring they are fully
aware of the emotional commitment they are required
to make as a full member of staff.
Approach:
We wanted to create an emotional, real world example
of the day in the life of a call taker. With a small budget
we decided to bring to life real stories and real people
through a documentary drama film which recreated the
typical experiences of a call taker at work.
We created a powerful and emotive 8min short film that
re-created a real story from live recordings. We
achieved this in a live call centre environment using
only one actor. The final film was extremely well
received by the NHS and received over 37,000 views
in a short window.
Results:
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D3O
Objective:
D3O wanted to create a shift in brand perception,
moving D3O from a scientific safety product to a
lifestyle brand while increasing recognition and
awareness with consumers and businesses.
Approach:
Create an emotional connection to the brand through
the use of powerful lifestyle images and scripting -
showing how the product aspires to protect, empower
and engage active people through our new brand
positioning 'D3O The Impossible'.
Created an inspiring cinematic action film that showed
each and every use of D3O. The film launched D3O and
Gear4's industry trade show in Las Vegas, CES and
thousands of impressions on digital platforms.
Results:
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Kimberly Clark Professional
My Role, Our Roll
Objective:
KCP asked us create a short promotional film that
could help launch their new hand hygiene programme
within public and private healthcare. The film needed to
generate awareness regarding the associated links
between infection and hygiene habits in clinical
environments. We needed to communicate this to
healthcare professionals who could influence
purchasing policies and change existing structures in
medical departments.
Approach:
We wanted to make sure that people could immediately
make a visual connection to the healthcare environment
and build a human focussed output. We wanted to tell
the story from the perspective of healthcare
professionals who actually administered care. Our film
re-created a real hospital with real patients and then
used nurses as spokespeople to project our messages.
We produced a collection of short promotional - the
“Our Role’ series. These films delivered a genuine
hospital ward filmic experience on a small budget and
ensured a nurse could deliver an on brand message
that would resonate with the target.
Results:
